Those Unnerving Ads Using "Real" Women

I disliked this article, mainly because I don't agree with the point of view of the writer.
"Dove is sounding the trumpets of body acceptance while also selling woebegone 'real women' a cure for their realness."
Okay. Let's talk about being real, or realistic.
Dove is a beauty product company. Of course they are selling "cures for realness."
The point is, they are selling something. And they can't sell realness. I don't know anyone who would buy cellulite anti-firming cream.
Even then, the end result wouldn't be "real" because it came about with the use of a product.
This is advertising.
Women complain for years about the bad messages we send to adolescent girls when we show ads featuring anorexic-appearing models.
Now that a company has chosen to try using "real women," women complain some more.
The one thing the article did have right is that a woman is never fully happy with what she has.
The grass is always greener.
We can't have unreal models, but we can't have real models.
So what do we have?
We will never be happy with our bodies due to advertising and social pressure,
but when I first saw that Dove commercial I liked it because I thought the women were really pretty and healthy looking for once, and it was interesting how they used all different shapes and sizes and colors of women.
I don't buy Dove products. I don't really care what brands I have based on the advertising or name.
But it was refreshing to see a cousin, or sister, or the girl from the coffee shop in those ads who I could relate to. It was nice to see a bigger woman proud of her body.
I don't find the familiarity daunting like showing off a private bedroom.
I find it comforting.